NEW DELHI/ MUMBAI: When it comes to advertising, despite the clutter, cricket is still king. Not only is it tailor-made for advertising with routine breaks in between overs, the viewer is also exposed to ever more advertisements at the slightest opportunity, like a batsman tying his shoe laces.
On ad pitch, cricket is a clear front-runner -The Economic Times
Current Status: Blessed (1)
Seeded by rickeyre View Original Article: 
The Economic Times
Seeded on Sat Mar 10, 2007 3:19 AM
keyboard shortcuts: V vote up article J next comment K previous comment